Over the last few decades, the business industry has changed drastically with the invention of technology. Businesses have had to change the way they operate in order to stay afloat in this ever-growing digital world. In order to do this, businesses must take advantage of all the tools at their disposal – one of which is Google Analytics.
According to William Schantz of MAFLLC, Google Analytics is a powerful tool that can provide businesses with detailed insights into their website traffic and marketing campaigns. By understanding how users interact with their websites, businesses can make informed decisions on how to improve their online presence.
Google Analytics – Explained By William Schantz
What is Google Analytics?
Google Analytics is a modern web analytics service designed and manufactured by Google. This tool is free and works to track website traffic. It is the most widely used web analytics service on the internet that collects data about website visitors and generates reports based on this data. The data collected can be used to track things such as how users found your website, what pages they visited, how long they stayed on your website, and what actions they took while on your website.
This information can be extremely valuable for businesses as it can help them understand what is working well on their website and what needs to be improved.
How to Set Up Google Analytics
1) Sign up for a free Google Analytics account.
The first step to using Google Analytics is to sign up for a free account. You can do this by going to google.com/analytics and clicking on the “Sign up for free” button.
2) Add the Google Analytics tracking code to your website.
To get your tracking code, sign in to your Google Analytics account and click on the “Admin” tab. In the “Property” column, click on the “Tracking Info” sub-tab. Under the “Tracking Code” section, you will find your tracking code.
Copy the tracking code and paste it into the <head> section of your website’s HTML code.
3) Set up goals in Google Analytics.
Goals are a powerful way to track conversions and measure the success of your website. A goal is an action that you want your users to take on your website, such as making a purchase or signing up for a newsletter.
To set up goals in Google Analytics, go to the “Admin” tab and click on the “Goals” sub-tab. From there, you can set up goals by selecting a goal type, giving your goal a name, and setting a goal value.
4) Check out the reports in Google Analytics.
Google Analytics provides a wealth of data that can be extremely valuable for businesses. To view your reports, sign in to your Google Analytics account and click on the “Reporting” tab.
There are many different types of reports available, but some of the most useful ones for businesses are the “Audience” reports, which provide insights into who your website visitors are, and the “Acquisition” reports, which show how users are finding your website.
William Schantz believes that Google Analytics can be an extremely valuable tool for businesses, but it is important to understand how to interpret the data in order to make the most of it. By focusing on the key metrics, you can gain insights into your website’s performance and make changes that can improve your business.