What does it take to build a successful brand? Is it money, resources, or creativity? Yes, all of those things are important. But most importantly, it takes a deep understanding of your customers. Without that, all the money and resources in the world won’t make a difference.
William Schantz emphasizes that building an emotional connection with your customers is one of the most important things you can do for your business. It’s what separates successful brands from unsuccessful ones.
And yet, so many businesses fail to do it. They focus on selling their products and services without taking the time to understand their customers on a deeper level.
Building Connection with Customers – Tips By William Schantz
1. Get to know them
The first step to building an emotional connection with your customers is to get to know them. Who are they? What do they like and dislike? What are their hopes and dreams?
The better you understand your customers, the easier it will be to connect with them emotionally. So take the time to get to know them as people, not just as buyers.
2. Build trust
Trust is essential for any relationship, including the one between you and your customers. If they don’t trust you, they won’t buy from you. It’s that simple.
There are a number of ways you can build trust with your customers. Be transparent, honest, and consistent in your interactions with them. Deliver on your promises. And always put their needs first.
Do those things, and you’ll be well on your way to building a strong emotional connection with your customers.
3. Show them you care
Your customers need to know that you care about them as people, not just as buyers. Showing them that you care is a great way to build an emotional connection with them.
There are a number of ways you can show your customers that you care. Thank them for their business. Send them personal notes or gifts on special occasions. Respond to their complaints and concerns promptly.
Doing those things will go a long way in building a strong emotional connection with your customers.
4. Make them feel special
Everyone likes to feel special, and your customers are no different. Making them feel special is a great way to connect with them emotionally.
There are a number of ways you can make your customers feel special. Offer them exclusive deals and discounts. Personalize their experience with your brand. Send them handwritten notes or gifts on special occasions.
Doing those things will show your customers that they’re more than just buyers to you – they’re valued members of your community.
5. Be authentic
William Schantz believes that people can spot inauthenticity from a mile away. So if you want to connect with your customers emotionally, you need to be authentic.
Be genuine in your interactions with them. Don’t try to sell them things they don’t need. Be transparent about your products and services. And always be yourself.
Doing those things will help you build an emotional connection with your customers that is based on trust and respect.
6. Tell stories
Stories are a powerful way to connect with people emotionally. They can make us laugh, cry, and everything in between.
Use stories to connect with your customers on a deeper level. Share the story of how your brand got started. Tell stories about your customers and how your products or services have helped them.
Doing those things will help you build a strong emotional connection with your customers that will make them more likely to buy from you.
7. Be responsive
In today’s world, people expect brands to be responsive. If they have a question or concern, they expect you to respond quickly.
Don’t let your customers down – make sure you’re responsive to their inquiries. Respond to their emails, phone calls, and social media messages in a timely manner.
Doing those things will show your customers that you care about them and are invested in building a strong relationship with them.
William Schantz points out that building an emotional connection with your customers is essential for any business. Without it, you’ll struggle to build a loyal customer base.